This new business unit will operate as I.D. Systems’ PowerFleet® division that focuses on the delivery of world-class Industrial Truck Management Systems (ITMS) for froklifts and other industrial trucks. Building on the DNA of success created by Terry Wickman, founder of Keytroller, this new division will combine the strategic account prowess from the fleet management division to create a holistic offering for the market.
Chris Wolfe, I.D. Systems CEO explained: “The acquisition of Keytroller in 2017 provided I.D. Systems with a broader portfolio of products that allows us to service every customer, large and small. To ensure continued success and growth, it was logical to bring our VMS (Vehicle Management Systems) and Keytroller® teams together. This allows I.D. Systems to create a seamless sales, marketing, engineering and support group to better serve our customers, partners and employees.”
The new business unit will be led by Mark Stanton, who was promoted to VP & GM of the PowerFleet® division. Stanton has led the VMS business unit for the past four years and was an integral part of the Keytroller® acquisition and transition into I.D. Systems. “I am very excited at the potential for these two organizations to merge together into one unified operation,” said Stanton. “It is a great opportunity for the team to continue with the strong market momentum we have created, and it will also enable us to optimally support our customers and partners as they grow their businesses together with our PowerFleet® solutions.”
The PowerFleet® division will be relocating to new facilities in the Tampa area at the end of 2018. A Center of Excellence will be created at this location to drive innovation within product engineering, development, testing, and customer support. This new center will become the engine for new, innovative, world-class products for the industrial truck market. “Mark is the ideal candidate to lead our new PowerFleet® division. I.D. Systems is poised to deliver exciting products and services that will transform the industrial truck telematics market while creating significant value for our Customers and Partners,” stated Wolfe. Wickman will remain actively involved with the transition within the role of International Business Development.